Rihanna - Late Night
As part of their global ‘SnackStrong Productions’ campaign, Doritos launched a series of online interactive music video including the single ‘Who’s that Chick?’ by Rihanna featuring David Guetta. The video, directed by the award winning Jonas Åkerlund, was shot twice using the themes ‘day’ and ‘night’.
With each film having its own distinct stylistic approach, online viewers could switch between the two, creating in essence, their own unique music video. The experience also included other music videos for artists such as Professor Green, Mor ve Ötesi, Teargas and others. These videos were specially shot with a LadyBug Camera that allowed for filming in 360°. Online, viewers could interact immersively, by navigating around the action.
Webby People’s Choice Award